6 Steps to Build Then Sell a Website to Make Money
Blogging and websites have been my main income for years. It’s something I’ve enjoyed but not pursued as much as I could have due to other commitments. This is a basic overview but I have links in the article for more information.
As part of my $2 to Millionaire challenge, my most recent double was building then selling a website. For my challenge, I started with $2, doubled that and will continue doubling until I have over $1,000,000. This was my seventh time doubling my money. You can read all the others here.
For this one, I had $480 to use and managed to sell the site for $1,500 rather quickly. If I kept it longer and made more money with it, it would have sold for more.
Disclosure – This site contains affiliate links for products and services I use.
1. How to Set up a Website
Back when I started blogging, I had to learn to code. Now you can drag and drop it all with loads of free tutorials making it super easy.
In fact, I can set up a website within a few hours with all the graphics, social channels, some articles etc. The thing that takes longer is the content and marketing. Both of which I have extensive experience but you can also outsource.
2. The Basics of Website Creation
In a nutshell, you need to decide on a niche, pick a relevant and available domain name, check the socials are available for it then get set up. Buy your domain name. Get your hosting package and my preference is to install WordPress then build the site that way.
All of this probably sounds like a completely different language if you have never had anything to do with creating websites, blogging or social media.
You can teach yourself all of it or hire someone. If you want to learn for yourself, I recommend doing a course and stepping through it. If you want a full tutorial on how to do it, I have written one here.
Hire other people to do the work for you. Just because you can, doesn’t mean you should DIY it all either. If you have the money, it’s easier, quicker and you can do more of them if you outsource. Make sure you have a clear plan for what you want and vet the people you hire thoroughly.
Get a virtual assistant, a writer or two, someone else to set up the site etc. These positions can be sourced relatively cheaply through Fiverr, Upwork and similar. Get them to do the grunt work and you can oversee everything instead.
4. Market the Website
A website needs to make money and to make money you need to get it out there. Marketing is something I did for years but for a website, it is easy to outsource it.
Scheduling posts on social media, updating content on the website, ensuring everything has good SEO, these are all things that help grow your audience and your bottom line.
With any business, including websites, you need a marketing strategy. It can be basic but you need one and need to be consistent to make it grow and have value.
5. How to Make Money with Blogs/Websites
This is the part I get asked abotu the most. Firstly, you need traffic to the website, an audience and things for them to buy.
The most common way people make money from websites is through affiliate links. This is where something is mentioned and linked to. When someone clicks on it and buys it, the website owner gets a percentage of the profits.
Ads from companies such as Google for Adsense or MediaVine if you have enough traffic make great money. They manage the ads shown on your site and it is the easiest process.
Sponsored posts are less common. This is where a company pays to be linked to from your site either in a new article you write, they provide one or in an existing post. You need to disclose it and realise there are many ways this can harm your website long term with Google.
Dropshipping is where you create a product customers can buy and it is created then shipped by a third party.
Your own products such as courses, eBooks and other resources.
For more ways to make money with websites, read this.
6. Sell the Website
With the website up, good traffic and income, it can be sold. Websites can be bought and sold on sites such as Flippa. Alternatively, there are Facebook groups for selling websites and email lists.
As I have been doing it for a while, I have access to and have utilised all 3.
Why Make Money Selling Websites
Creating and selling websites is something most people can learn and can be done from anywhere. If the last 2 years are anything to go by, having multiple streams of income and being able to make money remotely is important!
My preference has been owning them for a while, generating income and then selling off some. I can outsource all of it now, focus on the ones that are doing well and then sell the ones that aren’t performing as much as I’d like.
My plan moving forward is to continue with this but the websites will be held for 6 to 12 months each time to see which are performing the best. Previously, I owned 10 websites at once and that generated great income.
Due to changes in my life, I had to sell them to pay for something extremely important to my life.
Now, I am in a position to get back to it and am excited.